Privacy Policy

Last updated: May 2026

StyleUp.Today ("StyleUp", "we", "us") respects your privacy. This policy explains what personal data we collect, why we collect it, and how we protect it. It is aligned with India's Digital Personal Data Protection Act, 2023 (DPDP Act).

What we collect

• Order data: name, shipping address, email, phone number, and the items you order.
• Payment data: handled directly by our payment gateways (Razorpay, Shopify Payments). We never see or store your full card or UPI details.
• Browsing data: standard analytics — pages viewed, items clicked, basic device info. We use this only to improve the store.
• Marketing consent: if you opt in to our email/SMS list, we keep your email or phone for sending updates. You can unsubscribe any time.

How we use your data

• To fulfil and ship your orders.
• To respond to your support emails and DMs.
• To improve product range and the website experience.
• To send marketing emails or SMS — only if you've consented.

Who we share data with

• Couriers (Delhivery, Shiprocket etc.) — to ship your order. They get only name, address, phone.
• Payment gateways — to process payment.
• Print partner (Qikink) — to print and dispatch your tee.
• We do not sell your data to third parties or advertisers.

Your rights under the DPDP Act

• Access the personal data we hold about you.
• Correct any inaccurate data.
• Request deletion of your data (subject to legal retention requirements for invoices).
• Withdraw marketing consent.

To exercise any right, email info@styleup.today with the subject "Data request". We respond within 30 days.

Cookies

We use essential cookies for cart/checkout and analytics cookies (Google Analytics, Shopify Analytics) to understand site usage. You can disable non-essential cookies in your browser.

Security

Our store runs on Shopify, which is PCI-DSS Level 1 compliant. All payments use TLS-encrypted connections.

Contact

For any privacy question: info@styleup.today